Two weeks ago, Mitt Romney’s campaign released an iPhone app that fans could download to take photos of themselves behind banner overlays with phrases such as "I’m with Mitt." Glaring spelling gaffe aside (the Amercia jokes still run rampant), the app clearly targeted a demographic much younger than the 50- to 60-year-olds who make up the country’s average voter population, one that snaps photos on Instagram and shares them on Twitter.During the last presidential election in 2008, Twitter was two years old. Tumblr was 19 months out of the gate.
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