While we're over here lauding new JCPenney CEO Ron Johnson for overhauling the department store's outdated offerings - he not only bagged collaborations with style titans Cynthia Rowley and Vivienne Tam, but he rolled out a few gay-friendy ad campaigns - Donna Jones isn't so excited about the changes.
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Name not ringing a bell? It shouldn't, because Jones is just a former JCPenney shopper from Mikado, Michigan who is "frumpy and proud." She's also one of about a dozen shoppers who are upset with JCPenney for trying to get back on the sartorial fast-track.
"He’s working hard to 'de-frump' the store without considering that many if not most of its customers might have shopped there precisely because they like the more conservative frumpy look," Jones said about Johnson. "Am I frumpy? Probably. Does that bother me? No, not at all."
"There aren't that many other choices to shop," said Nicole Walen, Jones' daughter. "It's disappointing in some way."
So while Johnson is busy rebranding JCPenney with actual, you know, fashion, Jones claims he's losing out on a huge market.
There's always Dillards or New York & Companty, right?
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