Online boutique Future: Standard is a clear leader in all things green -  the e-retailer not only carries eco-friendly fair trade clothes and accessories on the cheap, but it's nearly impossible to beat their selection of breezy shift dresses and pre-loved pendant necklaces. From now until Sunday (Earth Day!) at midnight, Future: Standard's Founder Jessica Altoff is giving Ology readers 15% anything on the site! Just enter the code OLOGY15 at checkout - and even better, enjoy free shipping on any order over $100. I KNOW!

And to keep our consciouses clean, Altoff has been kind enough to supply us with a few guidelines on keeping not only our sartorial obsessions, but our entire lives within our (environmental) means, so you can help keep the process of clothing production a transparent one. 

CHOOSE NATURAL PERSONAL CARE PRODUCTS + COSMETICS
Choose pure products with pronounceable plant-based ingredients and opt for natural beauty and grooming products that harness plants instead of petroleum and natural fragrances and colorants instead of chemical constituents. It will do your body and the planet a gorgeous world of good.

CHOOSE RECYCLED + REPURPOSED + VINTAGE MATERIALS
Clothing designers are getting fantastically creative with recycling materials, whether its eco-polyester made from recycled soda pop bottles and discarded garments or deconstructing vintage pieces to fashion new ones.  It seems that almost anything can be upcycled into something usable and on-trend!

BUY ORGANIC APPAREL
Ordinary cotton uses a lot of water and chemicals in the treatment process.

REUSE THOSE OLD TEES
Fringing is the latest and greatest trend, and so easy! Learn how to fringe your old tees here.

GET ECO & TECHY SAVVY 
So simple and effective. Save energy and wear and tear on your hardware by shutting down your computer at night.

WASH YOUR THREADS IN COLD WATER
90% of the energy used from you washing machine goes into heating.  Most load don’t need hot water and the higher the water temperature, the higher the cost to you and the planet.

UPDATE YOUR RIDE 
A sleek and cool beach cruiser is the latest way to pimp your ride and reduce your carbon footprint!

GO ORGANIC WITH YOUR DIET 
Buying and eating organically grown food is one of the singly most eco-powerful green choices for personal and planetary health. Eating organic means avoiding the pesticide residue left on foods. Organic farming methods fortify soil naturally and consistently show to be more energy efficient and produce less waste.  This means workers and farm neighbors aren't exposed to potentially harmful chemicals.  It means less fossil fuel converted into fertilizers and it means healthier soil that should sustain crops for generations to come.

EAT CLEAN 
Your waistline, your body and the planet will be thankful.  Beyond being a solid source for a full spectrum of good stuff - vitamins, nutrients, minerals, antioxidants, and phytonutrients - a plant-based diet requires a lot less energy and water to keep you well fed. Meat is the least energy-efficient food on the planet, requires a serious amount of water and is a major polluter

CARRY STYLE 
With a reusable tote bag! So simple and effective, take this anywhere – on shopping trips or the Farmer’s Market.  

Wanna see more? Head over to Future: Standard now, browse the rest of the lookbook for some outfit inspiration and when you're done scooping up some closet stapes (like this perfectly on-trend tropical fishtail dress) enter OLOGY15 at checkout for 15% off! Happy Earth Day! 

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