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If Republican Primary Hurts GOP Brand, Obama's Continued Vulnerability Should Terrify Democrats

Noah Rothman
PoliticOlogy

You can feel the conventional wisdom congealing into a Jell-O mold of quadrennial like-think amongst media personalities: the contentious Republican primary is forcing candidates to take positions outside the national mainstream, hurting the party’s brand and the eventual presidential nominee; by wild extension, the primary may even doom the party's chances in down ballot races. It’s a tiringly predictable accusation, and one that is never reciprocally applied to Democrats when they suffer through a contested presidential primary. But if this is the case, Obama’s continued vulnerability and a lack of approval for Congressional Democrats should terrify the party. If the GOP brand is so tarnished as to be unelectable, the Democrats have done irreparable damage to their own brand when they were entrusted with both majorities in the two chambers of Congress and the White House.

The media narrative embraced by partisan Democrats, that the GOP is poisoning its chances among unaffiliated general election voters, is perfectly encapsulated in an editorial by former Michigan Gov. Jennifer Granholm in Politico entitled “Thanks, GOP, for Move to far Right.” Granholm, who governed so far to the left that she was replaced after her second term by a Republican governor (who defeated his Democratic opponent by 18 points) and GOP majorities in the Michigan House and Senate, knows a thing or two about alienating voters.

Hey, keep it up boys,” Granholm chides the Republican candidates. “The version of Republicanism you are offering is a gift to Democrats looking for recruits. The anti-gay, anti-woman, anti-immigrant, anti-Latino, anti-Muslim, anti-Europe (particularly the French and the Greeks), anti-labor, anti-poor, anti-99 percent and now anti-college graduate rhetoric enables us to eagerly welcome your castoffs into the Democratic Party — where inclusivity is celebrated and their contributions are welcome,” writes Granholm channeling her inner “Troubadour.” Edifying political analysis to be sure.

Granholm’s piece is a stunning indictment of the GOP primary and the impression it is leaving on partisan Democrats (a key Republican voting bloc). If Granholm’s assertion is correct and the Republican brand has been made radioactive, Obama’s brand (and by extension his down-ballot friends in the Democratic party) are about as inviting as present-day Fukushima, Japan.

This devastating GOP primary which has pushed all independent voters away from Republicans sure hasn’t moved them to Democrats. Obama’s job approval, which was on the uptick over January, is once again plummeting. Today’s Real Clear Politics average job approval stands at 48 percent with disapproval about even.  Both Gallup and Rasmussen’s daily tracking polls show Obama’s disapproval back over 50 percent (that’s a majority for the mathematically challenged) – just as Obama reengages in political campaigning. Certainly, there couldn’t be any correlation there.

Obama regularly encounters a job approval ceiling that he has not been able to break through since November, 2009 (coincidentally, right as the exceedingly and stubbornly unpopular health care reform law was entering its denouement). The pinnacle of Obama’s job approval numbers, immediately following the triumph that was the assassination of Osama bin Laden reached a tepid 52 percent. His deserves reelection numbers, which rebounded slightly in a recent Washington Post / ABC News poll (which neglected to disclose the partisan affiliation of its sample), has languished in the low 40s and in the low 30s among independents since 2010.

The Democratic Party’s problems do not end there. Even amidst all this divisiveness with Republicans sniping at each other and supposedly driving independents into Obama’s arms, Democrats still suffer a generic Congressional ballot deficit. Polls of Congressional party preference have been relatively evenly split (with some polls giving Republicans a single-digit advantage over Democrats and other polls showing the reverses). A far cry from the mass exodus astute observers of national politics like Granholm attest is occurring before our eyes. Today, the RCP average generic ballot favors Republicans by 0.2 percent – not overwhelming to be sure, but just enough to be discrediting for partisan progressives peddling self-affirmation.

Funny how you cannot find much in the way of similar hand wringing from this time four years ago when Democrats were in the midst of a brutal civil war over their primary process and as to who would be the best representative of the party moving forward. But the endless observations that the GOP primary is hurting their brand are easy to come by today.

There have been academic studies that back up the assertion that divisive primaries can hurt candidate. Andrew Hacker’s 1965 work “‘Does a Divisive Primary Harm a Candidate’s Election Chances?” showed that “the candidate emerging from a divisive primary stood a better than two-to-one chance of being defeated at the general election.” But there are too many exceptions to call this the rule any longer – particularly when chief indicators like consumer confidence and direction of the country are persistently low.

Partisan cheerleading is fine. Heck, if you read all this you are probably in the market for some cheerleading. But let’s all agree not to allow the partisans who peddle such material to give their hackery the unearned moniker of “analysis.” Call it what is it: “wishful thinking.” It’s hard to blame Democrats, really. Given the number of failures and defeats they have encountered since 2008, any victory, even a pyrrhic one like a contested primary driven by an engaged opposition, is just too important to pass up.

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