or sign in with email

Watch Florence + The Machine's Non-Racist New Video, "Lover To Lover"

Florence Welch took a lot of heat for the interpretably pseudo-racist imagery in last year's "No Light, No Light" music video (see below), so I suppose it makes sense that she opted for a relatively straightforward, performance-based treatment for her latest video, "Lover To Lover". The larger than life heathen pop goddess is hitting the road this spring, making stops at Coachella and the New Orleans Jazz Fest—if you haven't been completely blown away by Ceremonials (one Ology's favorite indie/alternative records of last year) yet, "Lover To Lover" is as good a place as any to start.

Album Review: 'Ceremonials' by Florence + The Machine
Watch This: "No Light, No Light" Music Video by Florence + The Machine
Listen To Dave Sitek's Remix Of Florence + The Machine's "No Light, No Light"

Check it out:

(via Consequence Of Sound)

It's a great performance, though I have to say, I miss the reverb-drenched, gloriously overblown studio version. The band sound great (the harp is an especially nice touch), the cold blue lighting is fantastic, and Florence herself really works that Drowning Virginia Wolfe look better and bolder than ever. Some of the angles are a little questionable (what's up with that wide shot of her back at 2:16?), but it's hard to find much else faulty with Florence + The Machine doing their thing live.

What do you guys think of the "Lover To Lover" video? Hit up our comments section below with your first reactions.

Using Spotify? Listen to Ceremonials (2011) by Florence + The Machine right here.

Want to connect with fellow Music Ologists? Join the discussion over on My.Ology.

Follow Brett Warner on Twitter: @Erasurehead

 

Recommended Ologies: