So this is cute: actor Paul Rudd, currently starring as the title character opposite Elizabeth Banks, Zooey Deschanel and Rashida Jones in the indie comedy Our Idiot Brother, is a known funnyman as well as an adorable bit player. Here he is on Funny Or Die opposite big-time producer Harvey Weinstein (whose rumored mania/insanity/brusqueness been parodied in Tropic Thunder and Entourage).
In the movie, Rudd plays a good-hearted deadbeat who's a consistent annoyance to his family and smokes weed all the time, as you can see in the trailer.
In the sketch, Paul Rudd presents some "unconventional" marketing ideas for the movie to a deadpan Weinstein, who's actually not bad. I don't know. He's cute. Rudd, not Weinstein.