NEW YORK (CBSNewYork) — Many ladies love their handbags and will spend a lot of money for the latest and greatest, but a new study says what is inside those bags may be covered in germs worse than what you’ll find in the bathroom.
Move over Skyler — It looks like Rachel Zoe won't be the only mother in America outfitting her child in teeny tiny baby Missoni! By now you should know the Italian heritage luxe label is one-half of the greatest collaborations since Alexa & Madewell, but I think we all may have underestimated the amount of awesome that Margherita Maccapani Missoni could bundle into one affordable collection.
“In the ’50s and ’60s, the Missoni brand really developed a voice that transported it out of Italy and into the United States,” said Will Setliff, the vice president for marketing at Target, “and that is what the aesthetic is inspired by in the campaign.”
Complete with the Missoni trademark — a bright, jagged zig-zag print — the collection transcends womenswear into housewares, luggage and even the most adorable infant onesie I've even laid eyes on. And have you seen that bike? I need that bike.
“Family is as important to us as zigzags and colors,” Margherita said of her role in the campaign. “It makes sense that someone within the family will be the face of the brand.”
As a side note, it must be nice to be beautiful and talented enough to be the star of your own label's ad campaign! If you don't feel like waiting for the collection to hit stores September 13, you can watch Target unveil the entire 400+ line of products during Fashion's Night Out one week prior. In the meantime, you can find me waiting on line at some distant Target in Central New Jersey where nobody will be elbowing me for that amazing grandpa sweater.
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