Good news, everybody! Bob Costas will spend a good deal of time on your television during the next decade's worth of Olympics. NBC today won the rights to broadcast the Games through 2020, in spite of the fact that they faced two strong bids from ESPN and Fox. The amount of the winning bid has not been revealed, but it was certainly multiple billions of dollars. We imagine that Costas gave a presentation involving the heartwarming story of a small town in rural Alabama that only has television access every two years, and the entire population gathers around a screen to watch the Olympics and bond as a community in the wake of Katrina/tornadoes/other natural disasters which surely will hit Alabama. ESPN, for their part, most likely threatened a nuclear strike on Switzerland if ESPN did not win the rights to the Olympics. The International Olympic Committee decided to go with NBC as they simply laughed Fox out of the room.
Dick Ebersol talks about dicks and ESPN.
It looks like NBC will have the right to lose hundreds of millions of dollars every two years until 2020 even though Dick Ebersol no longer captains the ship. Congratulations, NBC! We can't wait to see more tape-delayed broadcasts.
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