Tim Gunn is not pleased.
Gap has obviously decided that its iconic, navy blue logo just wasn't cutting it. Problem is, the company's attempt to overhaul the image makes it look less professional and more like the clip art in a PowerPoint presentation.
The new one just seems... lazy, less personalized. At least it's led to some humor, both in mocking taglines for the new look, as well as the Gap logo's Twitter account, with the tagline, I have feelings too. Jerks.
What do you guys think? If there's someone who thinks this logo is an improvement on the old one, definitely speak up. Or maybe any design experts can explain why they think Gap went for this more streamlined look.
[Your Logo Makes Me Barf]
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