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Emily Cheever
on Jul 28, 2011
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Media Math: 'Eclipse' Breaks Theater Record


On Jun 29, 2010

Already The Twilight Saga's third installment is breaking cinema records as Eclipse opens Wednesday night with 4,416 theaters in North America. Previously the record for a release was set by Iron Man 2, which opened to 4,380 screening locations. Apparently people like vampires (and like them more than comic books by a margin of 36 movie theaters). 

As one of the many fans with a ticket for 12:01 AM tonight, I am glad the push for theater space is so extensive, but will the film live up to these high expectations? Thursday morning we will be posting a thorough review of The Twilight Saga: Eclipse, as well as numbers over the weekend when we see if this film will boot out Toy Story 3 and reign supreme in the box office.

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