So, we saw super-comedian Louis C.K. tromp the usual industry sales format last year when he dragged in a cool million dollars over a week and change by selling his "Live At The Beacon" special through his website for five dollars a pop, and keeping up with his trend of bypassing the normal route, he, as the title says, just earned himself a hands-off $4.5 million under, essentially, the same system.
“The cheapest ticket in most comedians’ markets is $45, which is, like, a horrible seat at a Bill Maher show, and then you have a ticket charge on top of that. My tickets are going to be $45 all over the country, and there’s no ticket charges because we’ve made deals with venues that don’t have lockdown affiliation deals.”
Going along with that idea, Louis sack-tapped Ticketmaster, sold passes to his shows at forty-five dollars apiece through his website, and managed to drag in the aforementioned profit in just under two days. Sure, he's one of the biggest comedians in the world, but that doesn't really matter.
“I don’t do this for money,” he said. “To me, it’s the number of tickets I sell that’s satisfying. I like knowing we sold out Chicago in an hour. That’s a good feeling. This year I’m going to have the lowest tickets on the road. I’m going to be the cheapest comedian ever!”