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Fold: Adidas Cancels Slavery-Labeled JS Roundhouse Mid Sneakers

JT Langley
Ology Hip-Hop
Sneaker
5 Comments
9

Adidas fairly f*cked up shortly ago when they announced the release of their "fashionable" new JS Roundhouse Mid kick that, as you can see above, comes equipped with ankle shackles, and after a few defenses--"[it] is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery"--and a slew of controversy, the company has finally come forward to announce the early retirement of the slavery-reminiscent design.

"Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."

Let's be honest with ourselves here: these weren't really meant to push slavery as fashion. Yes, it's an immediate association, but I'd really like to hear the designer come forward and say "Yes, I designed them as such because I want to make slavery look cool." If you really want to delve into the symbolism of the shackles, why don't we associate it with Medieval torture or chain gangs? Maybe it's a commentary on the bedroom explorations between husband and wife caught in a sexual dent of a stale marriage. It, like most other things, can be drawn anywhere.

Anyway, it's all done now. Any thoughts on this one? They were ugly as sh*t anyway.

---

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Comments (5)

Gabriel profile picture
Gabriel Hayes: Sports Columnist Jason Whitlock had an interesting take on these shoes (http://msn.foxsports.com/nba/story/whitlock-adidas-js-roundhouse-mids-shackle-shoes-an-attempt-to-capitalize-on-prison-culture-061912). Opposed to saying the sneakers were channeling slavery, he believes it is trying to channel the connection between hip-hop culture and the incarcerated population in America. I don't necessarily think Adidas was attempting this explicit of a connection, but I agree it would have been interesting to see what would have happened if a megastar rapper had sported these
June 20, 2012
dyadka profile picture
dyadka dyadka: ))) cool
June 20, 2012
Jackie profile picture
Jackie Martin: Cool shoes!
June 19, 2012
Stephanie profile picture
Stephanie Webber: Who the eff would wear these?
June 19, 2012
Leah profile picture
Leah Rocketto: I think Adidas took it too far by removing the product. It's almost like they said, "Damn you caught us! Guess we'll take these off the shelves." A simple "Sorry you think this, but it's not true" would have sufficed.
June 19, 2012