Apparently a TV commercial for Citroen is causing some controversy in the U.K. due to its use of archived John Lennon footage. Beatles fans are questioning why Yoko Ono would allow the clip to be used, when corporate advertising seems to contradict many of Lennon's values. Sean Lennon, the son of John and Yoko, responded to the criticisms and defended his mother's choice via his twitter, saying "She did not do it for money. Has to do w hoping to keep dad in public consciousness. No new LPs, so TV ad is exposure to young." "Look, TV ad was not for money. It's just hard to find new ways to keep dad in the new world. Not many things as effective as TV." and "Having just seen ad I realize why people are mad. But intention was not financial, was simply wanting to keep him out there in the world."
Watch the commercial and decide for yourself whether the use of Lennon is just cheap selling out or whether the footage is a good strategic action.
