Rent the Runway is looking to give users the "head to toe" experience - instead of leasing just a designer dress for a few days at a time, you can now nab makeup from Lancôme to arrive with your package. Now if only we could rent a makeup artist (hint, hint).
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Rent the Runway CEO Jennifer Hyman said, "Lancôme is the perfect partner for our entry into beauty. They’re a luxurious, aspirational and sophisticated brand, just like our designer partners.”
My first concern thought was that customers would be using pre-owned makeup, which mostly sounds like a cross-contamination nightmare, but it turns out Rent the Runway is dabbling in the full-price market here. Most of the Lancome products are reasonably priced between $20 and $30 which a few worthy outliers (the 5-Pan Eye Shadow and Liner Palette is $48, the Magic Bronzing Brush is $33)
The deal is kind of bizarre timing on Rent the Runway's part — the service would have seen some serious sales spikes is they had debuted the collaboration just before prom — but now with wedding season in full effect (add in the surplus of gay marriages...YAY!), I'm sure both brands will endlessly benefit from the collab. Check out some of the products below.
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