Ryan Lochte isn't wasting any time soaking up his 15 minutes of fame post-Olympics. The 28-year-old gold medalist has decided to trademark his not-so-original catchphrase, "Jeah."
According to E!, Lochte filed the request with the U.S. Trademark Office on Aug. 1 in an effort to capitalize on his stellar image with promotions and merchandise. His application states that he'll be branding things like key chains, calendars, workout videos, mugs, gift cards and more. Apparently, he's looking to create his own clothing line too.
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