
Young Voters and New Media
Posted by Ology, Monday, September 29th, 2008 @ 7:52 amWith polls showing the presidential candidates neck-and-neck for the win in November, the youth vote could really “rock” the establishment. What attracts these voters, anyway? Is it Vote or Die t-shirt ads? Celebrity endorsements? The use of New Media has emerged as a powerful tool for a generation born and raised in the Internet Age. From Will.I.Am’s popular YouTube video endorsing Obama, to both campaigns use of text messaging, the election has moved into our digital and mobile lives in a big way.
MTV’s popular Rock the Vote initiative even publishes a pamphlet on the subject for candidates. Tips include:
1. Run your own online voter registration campaign with free web tools.
2. Buy targeted online advertising, particularly search, to drive online voter registration.
3. Remind your supporters of registration deadlines and Election Day via ads, email, and text messaging.
4. Get personal via social networks.
5. Simple, clear advertisements perform best; test different variations too.

Election: Kung Fu Edition
Posted by Ology, Monday, October 6th, 2008 @ 2:28 pmIt’s one thing to watch the candidates battle it out for the hearts and minds of Americans via traditional media outlets and verbal assaults. However, it’s quite another to introduce a drop-kick to Cindy McCain’s face, or plant a sharp hockey stick directly into Obama’s derrier. Thankfully, we can do all this and more with Atom’s excellent game: Kung-Fu Election.
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No more Lehman, no more internship?
Posted by Ology, Thursday, September 18th, 2008 @ 1:26 pmIf you’re a college student who was planning to intern with Lehamn Brothers, Merrill Lynch, A.I.G., or any of the other related companies in this financial crisis, you may very well find that your internship no longer exists. In the case of Lehman, this is all but certain. So you went from a Have to a Have Not- how do you become a Have again?
The worst idea is to sit on your duff for the semester and think “I’ll get some experience next semester.” Boo! When the going gets tough, the tough gets going, dangit! Starting your internship search over again may seem unlikely at this point, but it can be done. Here are some tips to kick-start your search engine, so to speak (please pardon this pun and any future puns that I may make. I enjoy a good pun.)
- Think outside of Wall Street. You’ve got a slim to none chance of finding an internship at a major investment bank this semester, and possibly next (the only 2 major investment banks still left in the U.S. are Goldman Sachs and Morgan Stanley). Try the flip-side of corporate- go nonprofit. Nonprofit organizations that deal with finance (loans, financial advice for low income folks, etc…) are always looking for interns and volunteers (neither are usually paid, so prepare yourself).
- Think small company. Small banks (investment and otherwise) have avoided the “carnage” this week (seriously, people are calling this carnage, ick) and are small enough that you can usually find a human being to speak with about an internship. I would recommend calling, explaining your situation, and asking if they have anything available for this semester. Try local banks, credit unions, insurance companies, etc… It may not carry the prestige that Lehman Brothers would have, but prestige be damned- Look at where it got them! Experience on your resume is better than nothing on your resume.
- Think INSIDE other industries. What do healthcare, tourism, retail, manufacturing, information technology, advertising, education, and pharmaceuticals all have in common? They all deal with money at some point! Every type of company in every industry has a person or department in charge of their finances and accounting. Try looking at the finance or accounting departments WITHIN companies who primarily do something else. You’ll be surprised what you find.
http://job.ologynation.com/2008/09/16/no-more-lehman-no-more-internship/#more-27













